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  • Writer's pictureMichael LeBlanc

Craftsman at Rona: worth a Billion dollars?

Craftsman at Rona: worth a Billion dollars? Like a ghost from Father's Day(s) past...seen at my local Rona this weekend.  Still strange to me to see Craftsman outside Sears.  In my time at Black & Decker (who paid $900 Million for the brand https://goo.gl/36XbQJ ) I both competed against and partnered with Sears Craftsman.  Good test of a heritage brand...


Prominent front of the store real estate at Rona

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