Retail Loyalty Battleground
Talking here with Yahoo Finance about the rise of paid retail loyalty programs: https://lnkd.in/excBkr6
In one way certainly not new, as a Costco membership for example is an early, real and tangible loyalty program, but new innovations in the competitive landscape, technology and the value exchange are creating tremendous disruptions in the loyalty marketing space.
Thanks as always to thought leaders Steven Allmen, Rob Shields, Bryan Pearson, Shawn Bloom and Caroline Papadatos for continuing to inform my thinking. And speaking of thought leaders, be sure and join Rob Shields, Shawn Bloom and more at RCC's upcoming Retail Marketing conference April 18 as they discuss the latest in retail loyalty programs! https://lnkd.in/ey-gTsR