Saturday morning...thinking big cannabis coffee thoughts...
Enjoying my Saturday morning coffee courtesy of fellow University of Toronto - Rotman School of Management alum Sung Kang and his on-brand Fireside cannabis (https://lnkd.in/edGVDPQ) swag! Sung here puts on a clinic creating a new brand from the ground up with an architecture that evokes emotion, meaning, differentiation and purpose/utility where there was none, and at the same time provides a C-45 compliant colour-coded guide for newbies!
