M. E. LeBlanc & Company active and past clients include retailers, retail advocacy and thought leadership, retail industry suppliers and organizations that are striving to understand the changes happening in relentless changing environment of modern retail
Development of 2019 Strategic Marketing plan, including customer segmentation, market & innovation/opportunity scan, and execution road map
Retail Council of Canada
Senior Retail Advisor
Retail Council of Canada (RCC) is one of the largest lobbying and advocacy organizations in Canada, representing retailers from coast-to-coast, of all sizes from main street to major multi-nationals, and in every format from grocery to hard lines to fashion and beyond.
I provide strategy, content and consulting for RCC on a diverse range of issues including digital retail, marketing and operations. More specifically:
Curate & edit Canada's top weekly newsletter with distribution to 30,000+ retail industry insiders. You can view a recent edition here. Subscribe for free to get my perspective on the most important stories in retail each week here.
Chair, RCC e-Commerce Advisory Council
Bring together e-Commerce leaders from within the RCC membership quarterly to help set the agenda for digital retail in Canada, provide the retail industry in Canada with actionable development strategies and host a forum for e-Commerce professionals to meet and exchange insights and best practices.
Conference Content Strategy & Speaker Recruitment
Work with the conference & Education team to develop content/agenda for RCC's national conferences, craft session descriptions and recruit speakers from across the North American retail industry
Retail Subject Matter Expertise & Media
RCC's go-to subject matter expert for marketing, digital and digital retail. Provide insight and direction for political advocacy work, custom research & member inquires and respond to media inquires
Pandora Jewelry Canada (2017)
Provided market evaluation & new go-to-market growth strategies & interim Canadian head of marketing, working with global & regional/local marketing, e-Commerce teams, media and creative agencies
Panelist at the BlueStar Innovation Solutions Tour in Toronto and Vancouver, and keynote speaker at their VIP Customer offsite in Quebec
Keynote speaker and moderated/recruited panelist for 2018 Client Summit, Toronto
Keynote speaker for 2017 (Vancouver) & 2018 (Toronto) Omni-Channel Leader Summit
Business Development & Retail insights for Toronto based leading enterprise AI platform for eCommerce advertising (Facebook/Instagram)