Interesting matrix well presented at Shoptalk on Sunday by Wharton marketing professor Barbara Kahn from her new book "The Shopping Revolution" (featured in this article https://lnkd.in/eimVhPq ) Great insight around digital first companies moving into bricks & mortar like Warby Parker (founded by Wharton marketing profs https://lnkd.in/ebNDtfu ) who can own essentially all four quadrants. The challenge comes when they try to do that at any real scale - many business wind up winning in only two of four (i.e. traditional matrix performance). #retail #shoptalk19
Missed #ShopTalk2019 in Vegas? Be sure and listen to the very special ShopTalk2019 edition of The Voice of Retail podcast, highlighting top sessions, trends and insights - now available @ https://soundcloud.com/user-402981538/shoptalk-2019-special-edition and be sure and subscribe to The Voice of Retail podcast on iTunes or where ever you listen to your podcasts
