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  • Writer's pictureMichael LeBlanc

Welcome to the Matrix

Interesting matrix well presented at Shoptalk on Sunday by Wharton marketing professor Barbara Kahn from her new book "The Shopping Revolution" (featured in this article ) Great insight around digital first companies moving into bricks & mortar like Warby Parker (founded by Wharton marketing profs ) who can own essentially all four quadrants. The challenge comes when they try to do that at any real scale - many business wind up winning in only two of four (i.e. traditional matrix performance). #retail #shoptalk19

Missed #ShopTalk2019 in Vegas? Be sure and listen to the very special ShopTalk2019 edition of The Voice of Retail podcast, highlighting top sessions, trends and insights - now available @ and be sure and subscribe to The Voice of Retail podcast on iTunes or where ever you listen to your podcasts



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